Play so that you may be serious. Anarchasis
If you are looking for group driven innovation and the group isn’t laughing, then you are failing.
In a recent study, Shaping Innovation Processes Through Humor , the authors demonstrate that proposals met with laughter are far more successful than those not. In fact, the most popular ideas are most frequently met with puns. It seems that playing with the idea is a way in which our minds come to accept it.
Something to remember next time you sit a group down and instruct them that it could BE different.