it could BE different


There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker


Chindōgu – the art of inventing gadgets that on the surface solve everyday problems, but upon closer inspection prove to be either so burdensome or embarrassing to use that they are in fact UNuseless.


It seems that Chindōgu is much the sport in Japan (most likely I am late to the discovery of this, but it is strikingly new to me). People actively compete to intentionally make such gadgets.


While the term is new to me, and apparently not all that old in Japan, it has long been an unintentional sport in the US. As proof, I ask you to refer to the USPTO (just search toothbrush or doorknob or any other common item) or read this prior post.


I’m happy to have learned this new word, as it is the word I so often (so painfully often) am searching for as I listen to or read business plans. So from here forward, I can categorize those business planners into two categories, those who are practicing Chindogu and those who know it could BE different.


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This entry was posted on February 1, 2014 by in Entrepreneurs, Intellectual Property, Start-ups.
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